It’s just not enough to create a terrific product or service and call it a day when you’re looking forward to building a brand. If you want your brand to be etched in the minds of your target consumers, you must cultivate a strong connection with people. Consumers want to be able to see your brand as a whole entity. They want to know not just what you do, but also what your company stands for.
Determining what gives a brand recognition can be perplexing for its competitors, given that all cannabis companies essentially sell the same thing, determining what gives a brand recognition can be perplexing for its competitors. But you must believe us when we say this ain’t any rocket science. To become a great cannabis brand, all you need are a few of the same characteristics and features that distinguish any other market offering: a better product, memorable branding and design, and a mission that communicates a compelling story to the audience.
What is an effective brand?
Interestingly there is no single definition that encompasses the concept of brand building in its entirety. Many brands have the notion that developing a brand is all about creating a buzz and then exposing it. That is only one side of the coin. The best way to describe it is a process of providing ‘value to customers.’ It comprises all that your customers know, feels, and experience about your company.
Here is how you can create an effective brand that will stand the test of time:
Create Your Brand Value
The first step in developing a brand is to define it. This is a crucial phase since it determines what your brand’s true values are. Create a checklist of your company’s core strengths while defining your brand. Similarly, you must understand what your brand represents and what values are crucial to your brand.
Your values should demonstrate that you are contributing to the environmental, social, and economic well-being of your consumers in some way. Some of these crucial stages of brand-building may go unnoticed until you examine them objectively.
Effective brand positioning allows a company to stand out from the competition in the marketplace. Among other things, distinguishing your brand from other brands can be done by associated brand attributes, user benefits, and/or market segment emphasis.
Brand positioning that is effective highlights elements of superiority along with one or more distinguishing qualities that consumers appreciate.
Personalize Your Brand
Customers today gravitate toward brands that make them feel like they are heard, understood, and paid attention to their individual wants and requirements. This is where customization comes into play. It’s a way for businesses to personalize the messages, services, and experiences they provide to each visitor based on their unique profile.
Top 7 Cannabis Brands in 2021
Here are the top 7 cannabis brands that are ruling the market in 2021:
Grow expert Jai and entrepreneur Berner lay the foundation of Cookies. Their product Girl Scout Cookies still remains the most sought-after cannabis strain across the globe. The garage-to-global platform story of this brand is exemplary mainly because its goal of providing authentic and innovative cannabis products has not changed.
Their strong control over the seed-to-sale journey of cannabis makes them the top cannabis brand in the marijuana industry.
Strategic Initiatives For Success
The Cookies team tracks their products from seed to sale and ensures that the products launched in the market are of high quality. Hence, they not only sell cannabis products but also cultivate the plant in-house.
Global Innovative Varieties
The brand owners are aware that reaching the pinnacle and remaining there are two different things. They don’t let their guards down and keep innovating to help the business evolve without diluting its roots.
Elaborate Line-up Of Strain-Specific Products
Cookies keep pushing into the cannabis market an elaborate yet quality strain-specific product. Even after being in the market for such a long time, they have remained loyal to its brand promise of launching authentic and innovative genetics.
Cookies Product Line
And most importantly big partnerships. Cookies collaborate with the market leaders without any inhibitions. From rapper Rick Ross to marijuana companies like SLANG Worldwide, Green Thumb Industries (GTI), to accessories supplier Greenlane Holdings, and hip-hop duo Run The Jewels – El-P and Killer Mike, they take pride in their solid partnerships.
Promise To Deliver Quality Products
Of course, expanding their business, and making money is their top priority, but compromising on the quality of the cannabis products is a big NO for this brand.
Focus On Growing The Community
The owners of Cookies, do not follow the lone wolf practice and are actively collaborating with other minority cannabis business owners to help pursue their dreams and succeed at it.
The coolest thing about the founders of this brand is that they don’t just talk about getting cannabis cultivators and breeders out of the illicit market, they are making real efforts to do so.
Brands under the Flagship of Cookies
- Cookies CBD
- Collins Ave
Trulieve is a customer-centric holistically structured brand that not only provides high-quality cannabis products but also helps patients connect with licensed physicians.
They are the leaders in producing and marketing medical cannabis from dispensaries across the United States. To make sure the cannabis products are of high-quality Trulieve diligently grows cannabis in-house with the least amount of chemicals. They try to keep the plant growing process as natural as possible.
The Growth Path Of Their Success
Trulieve products are manufactured and distributed for medical needs, hence, they grow their own plants to ensure minimum chemicals are added. The plants are hand-grown in a climate-controlled environment to enhance the purity and safety of the products for cannabis patients.
Focus on Innovating New Products
Trulieve doesn’t bask in the glory of their previous launches. They strongly believe in innovation and the most recent example of this is the hydrocarbon product they have launched in Florida. They are the first medicinal cannabis company to bring such a product to the market.
Brands Under The Flagship Of Trulieve
- The Connoisseur
- The Core
- The Proponent
Besito is based in Los Angeles, and it isn’t your typical cannabis company. This vape start-up is swiftly gaining popularity, thanks to its premium niche menu of three cannabis flavors: grapefruit, blackberry, and mint.
Besito in Spanish means ‘little kisses’, which is quite the perfect name for its products.
The brand makes CBD-infused vape pens and small pre-rolls to let you get a light dose of exotic marijuana. While Besito is exclusively available through dispensaries and on other eCommerce websites, its website also has some fun merchandize you can buy.
Viola must become your next stop for all things cannabis. It was founded in 2011 by NBA alum Al Harrington. The brand has been named after his grandmother who suffered from glaucoma and found relief using cannabis products. The booming company has many locations—Colorado, Oregon, Michigan, and California—and won’t burn a hole in your pocket with its extracts, flowers, and vapes.
Viola strives to increase minority participation in the cannabis industry and reinvest in communities that are most affected by the ongoing drug war.
Consumers in Arizona and Nevada will be able to purchase Viola products from 2020, according to the company’s website.
The brand RoyalCanna promises consumers to provide high-quality and cost-effective products. Along with that, they stand true to their commitment to offering satisfying customer service with integrity and care.
The brand is sure to light your high and satisfy your sweet craving with a variety of hemp flowers and edibles, including Gelato CBD, Peach Rings, and Sour Bears.
Sira Naturals is a secure medical dispensary where you can get sustainably grown premium cannabis products. They have a good brand portfolio and offer a wealth of information that can help you make informed decisions. In case you don’t have a medical card, they can connect you to the appropriate resources. You can enjoy discounts and unbeatable deals they offer every week.
At Sira Naturals the staff is chosen with great care to complement the high-quality products they have to offer. They offer a wide range of marijuana products, including cannabis flower strains, vapes, cartridges, gummies, concentrates, pre-rolls, tinctures, topicals, and accessories, among others.
Grow Healthy has a variety of cannabis products and infused goods to suit almost any consumer. It is based in Florida, and has a simple three-step method to make you a legal customer. They walk you through the process of becoming a patient, then you simply place an order with them, and you’re ready to consume their products.
Experience The Essence Of Cannabis Brands
The cannabis industry is expanding at a breakneck pace. There are numerous existing brands, as well as new ones that are entering the market. Each company is attempting to develop a product that distinguishes itself from the competition. It is recommended to conduct thorough research before purchasing cannabis from any brand. Before opting to use any product, you must seek reviews from other websites or from consumers using that product.