Are you looking for effective ways to gain customer mindshare and outshine your competitors while also growing sales? If that’s the case, digital signage could be helpful. Even a simple touch screen can enhance a customer’s experience and assist them in progressing through the sales funnel without the need for human interaction.
You may add digital interactions to your physical business with the new generation of interactive digital signage, which is something many customers are now looking for.
The majority of customers are used to gathering information from a variety of screens. Adding a digital component to your business environment can be really beneficial.
Large inventories, low prices, and highly skilled employees are no longer sufficient when it comes to providing an exceptional customer experience. The obvious option is to use technology. Even though there are other technology-driven solutions to choose from, none can match the popularity and efficacy of digital signage.
Why Your Dispensary Needs Digital Signage
- Increased profit and efficiency
- Put the spotlight on your most profitable products and manage your menus in a time-efficient way.
- Intelligently drive sales.
- Make changes to your menus and promotions quickly.
- Reduce wait times with high-tech displays.
- Improve social media engagement with live feeds on the display signage.
- Easily control small or large networks of screens with any number of users.
Why You Shouldn’t Use Consumer-Grade TVs at Your Dispensary
Not really. Even though commercial TV sets are expensive, and you may want to replace them with a normal TV for your cannabis store, we strongly recommend you not. Here’s why.
Consumer-Grade TVs Won’t Last Very Long If You Use Them for Digital Signage
Commercial TVs (used for digital signages) can run uninterrupted for several hours, or around-the-clock as opposed to the normal televisions you plug in at home, which are designed to run for about a maximum of 8 hours a day.
TVs for homes lack the airflow and cooling designs, as well as the appropriate technical components, to withstand heavy or continuous use. Most home use TVs will have color and image retention issues, such as ghosted images if they are left on for long periods of time. On the other hand, commercial TVs are engineered to run uninterrupted for hours at a stretch.
Commercial TVs used in digital signage are frequently rotated at 90 degrees to sit tall and wide in a 9:16 orientation, rather than the 16:9 style that practically everyone watches TV in nowadays. When you put a home-use TV in portrait mode, it will eventually fail because of excess heat due to the lack of vents and fans. Commercial display signages, on the other hand, are built to handle the airflow changes induced by rotation.
You’ll Void Your Warranty
If a normal TV is used for commercial purposes, the warranty will be voided, so, if it breaks down, it will be the end user’s responsibility. Most business displays come with three-year warranties and on-site service, whereas most household TVs only come with a one-year warranty.
Commercial TVs Provide a Better Customer Experience
When it comes to engaging customers, quality is key, and signage systems are built to provide just that. When compared to home panels, commercial displays are brighter and have a considerably greater contrast ratio. Not to mention the variety of sizes, designs, and futuristic screen possibilities that are now available in the signage industry. Digital signages are also built to be utilized in either portrait or landscape mode, which televisions are not.
Brand logos are rarely used in digital signage displays, which instead have a sleek, professional, and elegant style. Remember, the goal of digital signage is to raise brand awareness for your company, not the manufacturers.
When purchasing digital signage screens and technology for your organization, it’s critical to grasp the distinctions!
Commercial-Grade TVs Work Better with Digital Signage Software
Digital signage often consists of a big network of digital signage screens that display a lot of dynamic content. To put it another way, there’s a lot to keep track of.
That’s why it’s important that your digital signage software allow you to manage both your screens and content remotely from a single dashboard in the cloud.
You’ll be able to make any necessary changes on the go, as well as track the availability of your digital displays and content. You’ll also be able to correct any errors that unavoidably occur.
Several individual screens make up most enterprise digital signage networks. Your organization can remotely manage all of your displays and other digital signage devices as if they were one with a scalable display management capability.
Downloading an app or extension, applying updates, or configuring permissions can all be done simultaneously and in a matter of minutes across all of your displays and digital signage players. What’s more, adding more digital signage devices to your network may be done in the same amount of time.
Commercial-Grade TVs Can Help with Retail Analytics
There is no denying that there are numerous advantages of digital signage. The majority of this is attributable to the analytical capabilities of these platforms.
Customers will be more engaged if you have a display that allows them to check your store’s inventory. However, using analytics software, you can also get reports on the most popular products.
If sales don’t match the high level of interest, it’s time to lower the price or improve the perceived value. Even if customers value the product, their interest would be masked if they leave without making a purchase.
Video cameras that record shopper eye movement can be added to your displays. This reveals which areas of the display attract the greatest attention. This method can also be used to track customer dwell time, allowing you to see where the majority of your foot traffic is coming from.
For example, you might learn that clients only watch 15 seconds of a 30-second movie that is looped. If that’s the case, you’ll need to either a more appealing video or one that’s shorter.